You typed your own business into Google. Your competitor came up first. Again. It's one of the most frustrating things a business owner can experience especially when you know your product or service is better. But here's the thing: Google doesn't rank the best business. It ranks the best-optimised one. And the gap between you and your competitor isn't as hard to close as you might think. This guide breaks down exactly why your local competitor ranks higher on Google, what th