Case Study
Case Study: One Spa London, From a New Website to London's Most Visible Couples Spa
Client: One Spa London (The Circle Gym & Spa), Queen Elizabeth Street, London SE1 2JE
Services: Spa & massage in London
Scope: website design, build and SEO, run by Tailor SEO since launch
The challenge
Spa in London is in a highly competitive market (London spa / massage), where big brands dominate search results. They needed to:
-
increase visibility for high-intent searches (spa, massage, couples experiences)
-
turn website traffic into bookings fast
-
stand out with trust signals and clear service pages
What Tailor SEO delivered
-
SEO site structure + service pages: clear categories (Offers, Facials, Waxing, Massage, Couples Massage) and intent-matched landing pages
-
Conversion-first UX: stronger booking pathways and clearer next steps (calls/WhatsApp/booking)
-
Local relevance + trust signals: consistent location/brand details and credibility across listings
-
Content that matches demand: pages built around what people actually search (e.g., massage services + couples spa day information)
Results
-
447 to 3,969 monthly website sessions (Dec 2023 to Jan 2026), almost 9x growth
-
+66% traffic in 2025 vs 2024, and +28% again in Jan-Sep 2026
-
1.6M Google Search impressions and 28,500 clicks in the last 16 months
-
#1 share of voice in Google Maps for "couple spa day london", "couples massage", "couple massage london", "london spa" and "spa near me", ahead of well-known London hotel and day spas
-
Top 3 on Google Maps across 84% of the local area for "couple spa day london"
-
4.6/5 from 664 reviews on Treatwell
Client relationship
Tailor SEO designed, built and has optimised One Spa London's website since launch, and still runs its SEO today.
Data sources: Wix Analytics, Google Search Console and Semrush Map Rank Tracker (September 2026).
Want similar results?
If you’re a London business competing in a crowded market, we’ll build a strategy to win high-intent searches and convert traffic into enquiries.
