Generative Engine Optimisation (GEO)
GEO: Get Your Brand Mentioned by AI
Show up in ChatGPT, Google AI Overviews, Perplexity, Gemini and other generative results not just in traditional search.
What we do: We optimize your website, content, and authority signals so AI systems can confidently cite, reference, and recommend your business.
What is GEO?
Generative Engine Optimization (GEO) is the process of improving your online presence so AI tools understand your brand, trust your information, and include you in answers.
Traditional SEO helps you rank on Google. GEO helps you become the brand that AI assistants mention when people ask questions like:
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“Best [service] company in London”
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“Who should I use for [problem]?”
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“Top rated [industry] providers near me”
AI assistants build their answers from sources they can read and trust: your website, your Google Business Profile, directories, reviews and articles that mention you. GEO makes sure those sources describe what you do, where you work and why you are a good choice clearly and consistently.
Who GEO is for
GEO is ideal if you want more leads from people who now search by asking AI tools questions directly.
Perfect for:
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Service businesses in competitive areas (London especially)
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Local businesses that rely on calls, bookings, and enquiries
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Brands that already rank but aren’t being mentioned in AI answers
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Companies publishing content but not converting it into leads
Not sure where you stand? Our GEO audit shows what ChatGPT, Gemini and Google AI Overviews say about your business and your competitors today.
What’s included in our GEO service
GEO Audit & Opportunity Mapping
We check how AI tools currently describe your business (and your competitors), then map quick wins and content gaps.
Content That AI Can Use
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Clear service definitions
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Short, direct answers
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Supporting detail and proof
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Helpful FAQs
Entity & Trust Signals
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About/Team credibility
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Case studies and proof points
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Consistent business info (NAP for local)
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Review strategy guidance
Structured Data
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LocalBusiness / Organization
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Services
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FAQs
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Reviews (where appropriate)
Digital PR & Authority Support
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thought leadership content
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data-led articles
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outreach campaigns
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industry citations
Reporting That Makes Sense
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visibility in generative answers (prompt testing + snapshots)
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improvements to key pages
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lead and enquiry performance
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keyword + topic coverage
Why GEO matters now
Search behaviour is changing fast. People still use Google, but they’re increasingly asking AI tools for:
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recommendations
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comparisons
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shortlists
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“best options”
Google now shows AI Overviews above the usual results for many searches, and ChatGPT can search the web and recommend businesses with links. These answers usually name only a handful of companies, so being one of them matters.
If your brand isn’t included in those answers, you’re invisible in a growing part of the market.
Our GEO Process
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Discovery and goals: the services, areas and enquiries that matter most to you.
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Audit and competitor benchmark: how AI tools describe you and your competitors today.
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On-site GEO improvements: clear service pages, structured data and consistent business details.
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Content and FAQs: direct answers to the questions your customers ask AI tools.
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Authority and mentions: reviews, directories and articles that mention your brand.
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Testing, reporting and iteration: monthly prompt tests and a clear report.
GEO FAQs
Does GEO replace SEO?
No. GEO complements SEO. Strong SEO foundations usually make GEO easier and faster.
How long does GEO take to work?
Some improvements, especially on-site changes, can show within weeks. Consistent growth in AI mentions usually takes a few months and depends on your competition and starting point.
Can you guarantee we’ll be mentioned by ChatGPT?
No one can guarantee placements in AI answers, but we can improve the chances by strengthening clarity, trust signals and authority.
Do you only optimize for ChatGPT?
No. We optimize for the broader generative ecosystem: Google AI Overviews, Perplexity, Gemini, Copilot and others.
How do you measure GEO results?
Every month we test a fixed set of questions your customers ask in ChatGPT, Gemini, Perplexity and Google AI Overviews, save snapshots of the answers and track whether and how your business is mentioned, alongside your rankings, traffic and enquiries.
Is GEO only for big brands?
Not at all. Local and mid-size businesses can do well if the strategy is focused and the website is clean and credible.
How much does GEO cost?
Every project is quoted individually, based on your market, your competitors and your goals. Start with a GEO audit and we will recommend the right scope.
