Generative Engine Optimization - GEO
GEO: Get Your Brand Mentioned by AI
Show up in ChatGPT, Google AI Overviews, Perplexity, Gemini and other generative results not just in traditional search.
What we do: We optimize your website, content, and authority signals so AI systems can confidently cite, reference, and recommend your business.
What is GEO?
Generative Engine Optimization (GEO) is the process of improving your online presence so AI tools understand your brand, trust your information, and include you in answers.
Traditional SEO helps you rank on Google. GEO helps you become the brand that AI assistants mention when people ask questions like:
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“Best [service] company in London”
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“Who should I use for [problem]?”
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“Top rated [industry] providers near me”
Who GEO is for
GEO is ideal if you want more leads from people who now search by asking AI tools questions directly.
Perfect for:
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Service businesses in competitive areas (London especially)
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Local businesses that rely on calls, bookings, and enquiries
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Brands that already rank but aren’t being mentioned in AI answers
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Companies publishing content but not converting it into leads
What’s included in our GEO service
GEO Audit & Opportunity Mapping
We check how AI tools currently describe your business (and your competitors), then map quick wins and content gaps.
Content That AI Can Use
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Clear service definitions
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Short, direct answers
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Supporting detail and proof
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Helpful FAQs
Entity & Trust Signals
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About/Team credibility
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Case studies and proof points
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Consistent business info (NAP for local)
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Review strategy guidance
Structured Data
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LocalBusiness / Organization
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Services
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FAQs
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Reviews (where appropriate)
Digital PR & Authority Support
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thought leadership content
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data-led articles
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outreach campaigns
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industry citations
Reporting That Makes Sense
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visibility in generative answers (prompt testing + snapshots)
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improvements to key pages
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lead and enquiry performance
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keyword + topic coverage
Why GEO matters now
Search behaviour is changing fast. People still use Google but they’re increasingly asking AI tools for:
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recommendations
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comparisons
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shortlists
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“best options”
If your brand isn’t included in those answers, you’re invisible in a growing part of the market.
GEO FAQs
Does GEO replace SEO?
No — GEO complements SEO. Strong SEO foundations usually make GEO easier and faster.
How long does GEO take to work?
Some improvements can show within weeks (especially on-site changes). Strong, consistent mention growth is usually 2–4 months depending on competition.
Can you guarantee we’ll be mentioned by ChatGPT?
No one can guarantee placements in AI answers, but we can significantly improve the chances by strengthening clarity, trust signals, and authority.
Do you only optimize for ChatGPT?
No — we optimize for the broader generative ecosystem: Google AI Overviews, Perplexity, Gemini, Copilot and others.
Is GEO only for big brands?
Not at all. Local and mid-size businesses can win quickly if the strategy is focused and the website is clean and credible.
