More searches now end in an AI-generated answer rather than a simple list of blue links. Whether it's Google's AI Overviews, the newer AI Mode, or a chat tool such as ChatGPT or Perplexity, these systems pick a handful of web sources to summarise and link to. For UK businesses, getting cited in AI search results is quickly becoming as important as ranking on page one of Google ever was. This guide looks at what AI citations actually are, why they matter for businesses in Lond