SEO Content Writing
Good SEO copy doesn't read like SEO copy
Nobody ever booked a plumber because the page said “plumber” eleven times.
People choose you because a page answers the question they actually had: how much it costs, how soon you can come, whether you've done this before, what happens next. Google has become very good at spotting the pages that do that. So have AI assistants, which now quote websites directly in their answers. We write those pages.
What we write
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Service pages
One service explained properly, instead of twelve listed in a paragraph.
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Location pages
With something genuinely local to say, not the same text with a different postcode.
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Blog articles
Answers to the questions your customers ask before they're ready to buy.
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FAQs
Written so Google and AI tools can lift a clear answer straight from your page.
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Descriptions, service lists and regular posts for your Maps listing.
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Titles and descriptions
The two lines in search results that decide whether someone clicks.
How we write
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Questions only you can answer
What do customers always ask on the phone? What do you do that competitors don't? What's a typical price range? Specific answers make specific pages, and specific pages win.
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Then the searches
Which words your customers use (rarely the ones your industry uses), which questions come up, and what the pages ranking today are missing.
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Then we write, and you edit
It's your business and it should sound like you. Every draft goes back to you before it goes live.
Why generic content stopped working
There is more average content online than ever, and most of it says the same thing in the same tone. It's easy to ignore, for readers and increasingly for search engines. The pages that stand out include things a stranger couldn't have written: real examples, real numbers, real opinions. That's what we push for in every piece.
FAQs
Can you write in our brand voice?
Yes. Send us anything you've written that you like and we'll match it. If you don't have a voice yet, we'll help you find one.
How many blog posts should we publish?
Fewer than you think. One well-researched article that answers a real question beats four thin ones. We plan the number around your goals and budget.
How much does content writing cost?
It depends on the type and length of content. Every project is quoted individually.
Start with a free home page audit
You'll get it within 48 hours. No charge, no obligation, and we don't need access to your website or Google accounts to prepare it.
Fill in the form below and we'll take it from there.
