Google Business Profile Optimisation
For many local searches, your profile is your home page
When someone searches “physio near me” or “dry cleaner Pimlico”, the first thing they see isn't a website. It's a map with three businesses on it: their photos, their star ratings, their opening hours. Plenty of people decide right there and call without ever opening a website.
If your profile is half-finished, out of date or in the wrong category, you're not in that top three. And most people never scroll past it.
What we do
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Categories
The primary category is one of the strongest signals in Google Maps, and many businesses have the wrong one. We check what the businesses above you use.
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Services and products
Every service listed and described, so you appear for searches you're currently missing.
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Details
Opening hours, holiday hours, attributes, booking links and areas served, consistent with your website.
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Photos
Real ones. The interior, the team, the work. Fresh photos make a profile look open and active.
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Posts
Short regular updates on offers, news and seasonal services that keep your profile active.
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Reviews
A simple routine for asking happy customers for reviews, and a calm reply to every review, good or bad.
We also make sure your name, address and phone number match on directories such as Yell, Bing Places, Apple Business Connect and Yelp, so Google trusts the details.
Rankings measured where your customers are
Your position on Google Maps changes depending on where the searcher is standing. Being first outside your front door means little if you're invisible two streets away. We track your rankings on a grid across your area, so you can see exactly where you show up and where you don't.
For One Spa London, that grid shows top 3 positions across 84% of the local area for “couple spa day london”, and the top share of voice for searches such as “couples massage” and “spa near me”.
Every month you'll see profile views, calls, direction requests, website clicks and your map rankings, with a short note on what we changed and what comes next.
FAQs
Can you fix a profile that's suspended or has duplicates?
We can review what went wrong and guide you through Google's reinstatement or merging process. Google makes the final decision.
Do I need a physical address?
You need a real address to verify a profile, but service-area businesses can hide it and show the areas they cover instead.
Is this a one-off job or ongoing?
Either. The initial optimisation makes the biggest difference; ongoing posts, photos and review replies keep it there. It's also part of our local SEO service.
How much does it cost?
Every project is quoted individually. Start with a free audit and we'll tell you what your profile needs.
Start with a free home page audit
You'll get it within 48 hours. No charge, no obligation, and we don't need access to your website or Google accounts to prepare it.
Fill in the form below and we'll take it from there.
