Website Migration SEO

The most expensive SEO mistake is usually made on launch day

A new website goes live. It looks better than the old one. And a week later, traffic has halved.

It happens all the time, and almost always for the same reasons. Old addresses disappear without redirects. Pages that quietly brought in visitors are left out because nobody knew they mattered. A “hide from search engines” setting from the test site goes live with everything else. None of it is visible on launch day. All of it shows up in your enquiries a few weeks later.

How we protect your rankings

1. A full record of the old site

   Every page, and which ones bring in traffic and links, taken from Search Console and a crawl of your site.

2. A redirect map

   Every old address that matters points to its closest new page, one to one, not everything dumped on the home page.

3. A content check

   The pages that ranked keep the text that made them rank.

4. Benchmarks

   Rankings, traffic and enquiries recorded beforehand, so there's something to compare against.

5. Launch day

   Redirects tested, search engine visibility switched on, sitemaps submitted, analytics and tracking confirmed, structured data carried over, and a change of address registered if the domain is changing.

6. The weeks after

   We watch for error pages, indexing problems and ranking drops, and fix them while they're still small.

Already launched and lost traffic?

It's often recoverable. We compare what Google knew about your old site with what exists now, rebuild the missing redirects and restore content that was cut. The sooner it's done, the more comes back. Some movement after a migration is normal. A slide that keeps going isn't.

FAQs

When should we involve you?

Ideally before the new site is designed, so the structure keeps what works. At the latest, a few weeks before launch.

We're only redesigning, not changing platform. Does this apply?

Yes. A redesign often changes addresses, headings and content, which is enough to lose rankings.

Can you help with platform moves, like WordPress to Wix or Squarespace to Shopify?

Yes. The platform changes, the principles don't: every valuable page needs a new home and a redirect.

How much does migration support cost?

It depends on the size of the site and how much is changing. Every project is quoted individually.

Start with a free home page audit

You'll get it within 48 hours. No charge, no obligation, and we don't need access to your website or Google accounts to prepare it.

Fill in the form below and we'll take it from there.