If you run an online shop in the UK, you already know that traffic doesn't automatically turn into sales. But before it can turn into sales, people need to find your shop in the first place. That's where e-commerce SEO for UK online shops comes in: the practice of optimising your product pages, category pages and site structure so Google shows your shop to the people actively searching for what you sell. Done well, it brings in visitors who are ready to buy, without the ongoi
